Marketers nowadays come in many niches or types; whether in Bermuda, America, Atlanta or The United Kingdom. They can help you get the word out about your business, and can even help you grow your business.
A good digital marketer has studied many aspects of the digital world,and that is why you should at least talk with them about your small business marketing needs. From social media to Google Business Profile (Google My Business) and starting at the basic level right on up to an advanced plan for online advertising.
What should you look for when you are looking to expand your business on the internet?
The first thing you must understand about Digital Marketers is that they come in all different shapes and sizes. There are big companies that only work on major brands and smaller ones that will have a smaller budget (or fee) to achieve what a regular business can achieve.
It is important that you know what you are looking for before you begin to reach out to someone, or at least have some questions ready to ask them when you contact them.
Things to Look For and Know Before You Hire A Digital Marketer.
You should do at least a little research on the company before you consider them. Here are some questions that you can ask them:
What Sort Of Training Do You Have For The Job?
Ever since 2020, it seems like everyone has streamed onto the internet and has started a business. This is no fault of their own, because the world has changed and we all need to survive. Everything you need to know is on the internet if you know how to find it.
You will need to know what you need to do moving forward and is it easy to implement in my business.
What Type Of Marketing Do They Do.
Yes, there is many different types of marketing. I can call up the newspaper and that could be my specialty. You want digital marketing for these times, not just the newspaper, radio and TV.
If it is social media, then this is where the concentration will be. That is Facebook, Instagram, You Tube, even WhatsApp now for communication or even TikTok.
Loyalty is a thing that most businesses forget to note and use. This can be one of the most valuable things that can be applied to business. It takes 4 times the amount of energy to get a new customer than to manage an existing one.
Everyone wants to have a viral on social Media or the internet, but did you know that there is such a thing as viral marketing. This is basically getting someone to share your business online with those that they know.
Does The Marketer Have a Time Period to Accomplish the Task?
Amongst, digital businesses tend to have a continual program that has no start or finish. In other words, it never ends. Now, don't get me wrong, there are things that need to continue because that is the nature of the internet and life. Something, however, a goal and a time limit will need to be set to get to that goal. A time period should be set to accomplish it.
What is the Experienced or Testimony?
When you are looking to promote your business online, you will want to know that they have done this before, or at least get some sort of warranty.
If this is a new addition to that business, discounts are sometimes offered for that service.
What Kind of Digital Marketing Will Be Done?
It’s also important to know what kind of Digital Marketing will be done. You do not ever want to do all forms at once. It is best to grow it one to two forms at a time, at best, and go from there.
That means using Facebook or Tiktok, not both. That is if you have to continue doing it yourself.
If this is what they do, they should have a social presence for their own business. That is check their website, look at their Facebook and Instagram, check these things out first. You will be amazed how many businesses do not even have this for themselves.
Can You Get A Test Run?
Sometimes you can get a test run. This is not always practical in all aspects of marketing, but you can, in some areas of digital marketing, get this.
What Are the Digital Marketing Rates?
Getting a quote is not the same for all in this form of business. There are just way too many angles that it is broken up into. The absolute best in the business can charge you $20,000 just to write an advertisement for you. Or $100,000 to spend a day with them. You will have to ask the business that you are dealing with to accurately answer this question.
Are There Any Complaints Against Marketers?
Unfortunately, there are always complaints about any business, no matter what. The main one for the digital world is results. I want and need to see results. So, the best thing will be to come to a mutual agreement with whoever you are dealing with. That means an agreed upon goal, it is a s simple as that.
Ask Questions to the Digitalpreneur Before Hiring.
This is something that should not even have to be said, but I think I will anyway. Any person you hire to do something for you, questions should be asked. So don’t be afraid to ask questions. The more you learn about a job, the better. The digital marketer should be happy to answer any questions you have.
Growing your business is personal. That’s why it’s so important to hire the right digital marketer. You want to make sure you are hiring someone who is not only going to get the job done but someone you can identify with, someone you can trust.